Business Plan

TechnoAmenity 2015

Summary of the long-term business plan "TechnoAmenity 2015"

Term

FY3/2011 ("FY2010") to FY2015
(New 3-year-medium-term business plan: FY2010 to FY2012)

Corporate Philosophy

Techno Amenity
Providing affluence and comfort to people and society, with our unique technology.

Management Philosophy

We will conduct all of our corporate activities based upon a deep respect for humanity.
We will aim at coexisting with society, and working in harmony with the environment.
We will pursue innovative technology.
We will act on the global stage.

Slogan

This new plan has been induced by the vision/target to realize in FY2025 and the level to attain in FY2015 to achieve them.

Vision/Target in FY2025; self portrait NIPPON SHOKUBAI wish to be

Level to attain in FY2015: self portrait NIPPON SHOKUBAI should be

Make E&I materials business as a revenue pillar
Establish a firm position as a fuel cell materials manufacturer in the field of new energy, and provide new materials for new fuels.
Strengthen the competitiveness of its business of acrylic acids, ethylene oxide, and their derivatives by developing innovative processes and lowering costs.
In the health and medical fields, it will obtain a certain product group to maintain future development.
Developing green sustainable chemistry technologies such as biomass-related materials.
Achieving a new production technology of Acrylic acid.
Reaching a milestone for utilizing carbon dioxide.
Having evaluation technologies for various materials for new business.

Target

In FY2015: Net sales ¥400 billion, Ordinary income ¥30 billion, ROA 7.5%
In FY2012: Net sales ¥330 billion, Ordinary income ¥22 billion, ROA 6.3%
(For reference)

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